Weird. I see an ad in “Der Spiegel” for Mazda. There is a red sports car, the new RX-8, blasting around a corner. Up in the right corner there is a barely visible face of the communist revolutionary Ernesto “Che” Guevara. He’s looking down approvingly like a some sort of spirit from the afterlife. The tag line is, “How does one start a revolution? With the ignition key.”

Although it is pretty cheesy it shows what kind of pop-icon revolutionary freedom fighter status Che has over here. I don’t think, and I could be wrong, that you would see and ad like this in America. Using images of evil commies to help sell cars? In America? Doubt it. Just shedding light on a cultural difference.